Kim Kardashian’s daughter, North West, has officially entered the music industry, signing a record deal with Gamma Records – the same label that recently signed her father, Kanye West (Ye). This move underscores a clear trend: North is positioning herself as a direct extension of her father’s artistic legacy.
The Deal and Its Players
Gamma Records, founded in 2023 by industry veterans Larry Jackson and Ike Youssef, boasts a roster including Usher, Sexyy Red, Snoop Dogg, and Mariah Carey. The label’s connection to Kardashian through Carey adds another layer to this story. North’s signing follows her father’s deal with Gamma in January 2026, where he is set to release his album Bully. Just one week later, North dropped her debut single, “PIERCING ON MY HAND.”
Family and Business
Kim Kardashian and Kanye West share four children: North (born 2013), Saint, Chicago, and Psalm. While West now has a stepmother in Bianca Censori, his influence on his children’s public personas remains significant.
Beyond Music: Branding North West
This record deal isn’t happening in a vacuum. Kardashian has been actively building North’s brand for months, filing trademarks for her daughter’s name to cover toys, dolls, puzzles, and even puppets. This indicates a calculated effort to monetize North’s identity beyond just music, turning her into a commercial product.
The Bigger Picture
The speed with which North secured a deal after her father is notable. Her debut single’s release immediately following West’s signing suggests a coordinated strategy, leveraging family ties and industry connections for rapid success. This mirrors a broader trend in celebrity culture: children of famous artists are increasingly groomed for entertainment careers from a young age, often inheriting both platforms and expectations.
Ultimately, North West’s entry into music is less about artistic expression and more about continuing a family business model where celebrity status is the primary asset. The trademarks, the label connections, and the quick turnaround all point to a highly managed, commercially driven launch.
